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May 13, 2009

Is The-Dream Smarter Than We Thought?...

SOHH.com | Read Full Story >

A friend of mine sent me this article from Dashes.com that explains how the hyphen in The-Dream’s name is an example of a little thing called “Search Engine Optimization” or SEO, which makes it easier to find him online.

You see, without the hyphen, “The Dream” would have been almost impossible to find on Google or iTunes or YouTube before he got famous. In fact, unless you have a fairly distinctive (at least in English-speaking parts of the world) name like I do, this can be a common challenge. But I posit that the hyphenation of his name made him unique enough to be easily discoverable even before he had hit songs. Simply showing up when people are searching for music or videos is a pretty important part of getting your name out there if you want to be a big star.


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#1 thirteenburn says:

Uh, sorry. ANYBODY who calls himself "The Dream" - and is serious - obviously blows the whole "smart" thing right out of the water.

Besides, I think The Chosen One has that term already copywritten (copyrighted?) so this "Dream" will be over soon enough after he gets the 'cease & desist' letter from the Attorney General, which should be real soon...


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