BP hired Purple Strategies to produce what will likely be a series of advertisements as part of BP’s attempt to rehabilitate its battered image. Purple Strategies is working alongside the Brunswick public relations firm, which has had BP as a client for some time. Its Washington office is run by Democratic strategist Hilary Rosen.
Rosen was at RIAA during the most turbulent and disruptive times in the music industry. She was a major lobbying force on Capitol Hill and a regular presence on behalf of the industry in the media. She raised RIAA‘s profile from a little known trade group to the most visible and influential music industry voice in Washington and around the country. Her longtime close relationship with Democratic members of Congress led to the passage of several pieces of legislation during her tenure. While the business models were under development by the record labels, RIAA advanced a legal and PR campaign to limit the digital file swapping of copyrighted music, a practice whose popularity increased dramatically with improved personal computer multimedia capabilities and expanded broadband Internet access.