With the Internet becoming an increasingly dominant way for fans to discover and purchase music, a survey of 7,500 people by the country music industry’s trade organization revealed a sobering fact: Only 50 percent of core country fans have Internet access at home. That statistic, released in March, is far below the national average. A 2008 survey by Nielsen Media Research found that 80 percent of all U.S. homes have a computer, and almost 92 percent of those homes have Internet access….
In addition to lack of broadband, those surveyed cited cost and concerns over content as reasons they stayed offline. Perhaps more disturbing to the country music industry is the news that 42 percent of those ardent fans who do not have home Internet access have no desire to remedy the situation….
As traditional retailers continue to disappear and even Wal-Mart, by far the largest seller of country music, devotes less floor space to CDs, Capitol Records Nashville President and CEO Mike Dungan says that what worries him is, “if a sizable [portion] of our audience has no access online, then we’re out of business.”
Via Digital Music News.