The Daily Swarm

Headlines

November 05, 2009

The Vast Wasteland Of iPhone Apps...

Apple has now amassed 100,000 apps for its venerable iPhone and iPod touch duo, far-and-above the nearest competitor. But according to recent research, most apps are unused, unnoticed, and confined to the vast wasteland of App Store obscurity. A report by AppsFire outlines a quick drop in popularity among apps – the fifth-biggest app is found on more than 50 percent of devices, for example, I Am T-Pain, but the 1,000th-largest app is found on less than 2 percent of devices. ...And, that is just a reading of the top one-percent. The rest are swimming in a very thin ‘Long Tail,’ to use an overused phrase. By the time number 2,000 is reached, the take-rate is barely noticeable.