The Daily Swarm

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July 02, 2009

What Blackberry's Doing for U2, That Apple Wouldn't...

RIM’s people have come up with something called the “U2 Mobile Album.” It’s a Blackberry app that seems to have five sections. First, there’s the entire No Line on the Horizon album. Then there’s a news section about the band, followed by a place that gives updates on the U2:360 tour. There’s a gallery—for fan-posted pictures, presumably. A nice social networking touch, but hardly groundbreaking. Flickr, anyone?

But then there’s a section called “Who’s Listening.” From what I can tell, Blackberry users will load this app before they go to a show. Once there, they’ll be able to access a colour-coded map of that venue which shows your real-time location relative to the band, your friends and everyone else in the stadium running this app.