The Swarm

May 14, 2007

Tasteless!

David Prince

***UPDATE*** Dr. Martens Fires Saatchi
UPDATE 2: The final word(s) on ‘Heavensgate’
This just in from Adcritic.com (subscription req.):

Saatchi & Saatchi/London has a new print/poster campaign in the U.K. that cleverly employs four dead rock stars – Kurt Cobain, Sid Vicious, Joey Ramone and Joe Strummer – as Doc Martens endorsers. “We wanted to communicate that Dr. Martens boots are ‘made to last,’ ” explains writer Andrew Petch, “and we discovered that these idolized musicians wore them. Showing them still wearing their Docs in heaven dramatized the boots’ durability perfectly. And, as images, they feel very iconic.” As for the legal implications of enlisting the support of this particular fab four from beyond the grave, Petch says the images have been cleared for use in the U.K. only, in an arrangement with Corbis, supplier of the original photographs, which have been enhanced by photographer Dimitri Daniloff and retoucher Christophe Huet.



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